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A regal jewel-toned runner with a Tree of Life motif

A regal jewel-toned runner with a Tree of Life motif

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  • Quality vintage rugs are difficult to find and even more difficult to fork over the money for.
  • is a new direct-to-consumer rug company that's shaking up this long-stagnant industry with its affordable and beautiful handmade rugs sourced directly from Turkey.
  • It works directly with artisans and craftsmen to make unique, long-lasting rugs that are easy to shop for and don't cost a fortune.

A nice rug not only makes your floor look less bare, but also "grounds" your room by helping cinch other interior design elements together. Still, the sticker shock of said rug might make you think twice about jumping into your "Extreme Makeover" fantasy.

Ben and Amber Hyman thought that shopping for a new rug for their apartment would be fun, but after facing high prices, poor-quality replicas, and general lack of transparency, they ended up more stressed than excited. They founded direct-to-consumer company with two friends based in Istanbul, Turkey, because they didn't want to spend a month's rent on a beautiful, handmade rug, but also didn't want to settle for anything less.

Launched in 2019, is already on track to do million in sales within its first year, proving other homeowners don't want to settle either.

Key to its business of selling one-of-a-kind vintage rugs is the cross-country relationship between the US and Turkey. Hyman explains, "One reason why there haven't been disruptors in the vintage, handmade rug space has to do with geography and the nature of the business. To shake things up in the vintage rug sector you need to operate where the rugs are located."

He told Business Insider,

We literally go to the village level and work hand-in-hand with craftsmen to select the exact vintage rugs we'd like to add to our collections, and then we work closely with these craftsmen to process the rugs we select to our specifications.By being incorporated in both countries and having a warehouse and half our founding team in Turkey, we have a faster feedback loop with artisans to customize products in response to customer demand (i.e. larger size rugs, runners, colors — neutrals like champagne and soft pink tones).

While other Turkish entrepreneurs may have the ability to build similar grassroots partnerships, few understand the tastes, preferences, and expectations of US customers. Up until Revival Rugs, there hasn't been a company that's effectively bridged the geographic, linguistic, and cultural gaps in what's still a traditional industry.

All the rugs are handwoven by skilled artisans with hand-spun wool. Each wool thread is double-knotted into the weft, resulting in a more secure, durable weave and a rug that will truly last a lifetime. Throwing money at an expensive rug is useless if it can't hold up over the years; thanks to carefully monitored crafting processes, aren't subject to the same frustrations.

The colors are eye-catching and gorgeous because each rug is originally naturally dyed using vegetable dyes. After cleaning the rugs, the company inspects each one's natural state before deciding which ones will undergo a second dyeing process.

Depending on the size and style, the rugs range in price from to ,000, and the site offers , the best of which we've rounded up below. Shipping within the continental US is free for orders over and the rugs are folded into custom-made boxes meant to fit the rugs perfectly (don't worry, folding won't damage the rug. Because they're 100% wool, they'll resume their flat resting position within a few days).






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A regal jewel-toned runner with a Tree of Life motif
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Date: 16.12.2018, 01:24 / Views: 92331