7 startups Millennials love that now make products for kids and babies
It's no surprise that Brooklinen, arguably the internet's favorite bedding brand, is now making baby sheets and blankets in similar styles to their playfully patterned offerings for adults. Sweetly named "Brooklittles," the collection for tiny ones includes cozy blankets, quilts, crib sheets, toddler sheet sets, and swaddling blankets in ultra-soft materials like sateen and muslin cotton.
Read our full review of Brooklinen sheets.
Allbirds, the internet's favorite sneaker startup and maker of the comfiest pairs on earth, aptly named its kids' collection "Smallbirds" (we know — it gets us every time!). Toddlers and kids can run around comfortably in the company's original Wool Runners made from sustainable (and super soft) merino wool. Though the shoes have laces, there's also an elastic band underneath the tongue on kids' pairs so they slip on easily but won't slip off. Plus, parents can clean them up easily in the washing machine.
Read our full review of the Allbirds Wool Runners.
Launched exclusively online in 2014, Mahabis makes slippers for adults and kids that can easily be worn outside the house for errands, dog walks, grocery trips, and checking the mail. The original design for adults had removable rubber soles for indoor-to-outdoor use, but the newest iteration has them fully attached. The stretchy heel tab makes them easy to walk in, but they can also be folded down for a full slip-on experience.
Read our full review of Mahabis slippers.
West Coast startup Rothy's makes flexible, comfortable women's flats and loafers out of spun recycled plastic. This year, they launched a girls' line consisting of the ever-popular loafer style, which won't slip off their little feet as they run, jump, and play. As with the adult pairs, they're machine washable, comfy, and come in tons of fun colors and patters.
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